The indigenous, 75 year-old film industry is now confronted with a real challenge. It is a dilemma. The creation of films locally similar to the sophisticated, imported films our audiences have got used to through social media, television and imported films, is a rarity. The reason for that is the lack of sufficient capital needed for producing audience-enrapturing creations and thereby earning enough revenue by achieving the box office targets enough at least to cover the expenditure in making the film. In the absence of attractive films, there will be no audience drawn in. The making of attractive films will not be possible in the absence of enough spectators.
The local film industry is stagnating in the face of this dilemma. The Indian Film Industry has been able to maintain the present high standards due to the stimulation provided by the tremendous amount of capital pumped in to this industry by the Indian Business
Community.
As a true Sri Lankan business entrepreneur, the Chairman of the Raigam Group of Companies, Dr. Ravi Liyanage is directing his entrepreneurial strength towards the film industry at this moment in time by presenting as a relief to the long –suffering local cinema
audiences, “Kadira Divya Raja”, the creative result of Poet Laureate Professor Sunil Ariyarathna.
In the annals of celestial mythology, the only instance of a God marrying a human daughter is only regarding God Katharagama. The beauty who loved God Katharagama from her childhood days and by the virtue of her pure love, which made God Katharagama come to Katharagama and marry her, was a maiden who grew up among the “Vedda” Community. Their love story is indeed a most colorful one.
You can see in this film the marriage between God Shiva and Parvathie, the birth of Prince Skanda, the defeat of the Asuras, the friendship between Prince Skanda and Dutugemunu, the beginnings of the Katharagama Devale and the meeting of God Ganadevi and a number of very enjoyable stories some of which you may have never heard of.
The entrepreneurial strength of the Kingdom of Raigam was harnessed for this benign project with the objective of improving the Raigam Deveni Batha to be “Raigam Deveni 1” 1, brand names that suit the theme of the film so very well, almost as a holy, merit-giving task of the Chairman.
Raigam Deveni Batha has been in the market for ten years, satisfying its loyal customers and receiving highest accolades. It also is a very special victory that no competitive product has appeared on the markets to rival it in superiority during its tenure as number one in the past ten years. Made only from 100% rice flour, from its inception, Raigam Deveni Batha has, on its outer wrapping, given a very clear challenge; that is, if anyone proves there is only 100% rice flour in, Raigam Deveni Batha, that person will be given a gift of One Million Sri Lankan Rupees. It is the promise to safe guard the trust of the consumer.
“Batha” is our sacred food. Second only to rice, Raigam Deveni Batha, is an excellent food made from 100% indigenous rice, in the style of noodles, to suit the present trend.
It is our privilege and pleasure to announce that this very special occasion is also being used to introduce to the market, Raigam Deveni 1, a result of the non-stop endeavor of the Raigam Research and Development Team, which is the resultant new product of the improved Raigam Deveni Batha. With this, Raigam Deveni 1 made from well-known white, red and rose Kekulu rice, a series of special new “Raigam Deveni 1” products from our traditional rice varieties and Bhasmatie rice, will be added to market place.
It has been named “Raigam Deveni” simply became it is second only to “bath”.
Further, it is indeed a pleasure to introduce to the market the product that satisfied customers under the name Deveni Batha, made 100% from rice and celebrating its’ 10th birth anniversary, in its new brand name “Raigam Deveni 1”. Imbibed in the first part of its name “Deveni” to mean “second only to bath” and the numeral “1” to mean number one in the Sri Lankan market and also to denote the one and only rice noodle available in the local market, it is our belief that consumers will find this product even more attractive.
“Raigam Deveni 1” is made 100% from the golden harvest of our rice. Our rice farmers cultivate rice and bring in the harvest in devout veneration. “Raigam Deveni 1” is a force and a blessing to these cultivators.
In many countries, God Katharagama is venerated and offerings made along with God Shiva and God Vishnu and people strive to receive their blessings. God Katharagama is very special to us in many ways. According to ancient chronicles, descending from his celestial abode, God Katharagama chose the village of Katharagama in Sri Lanka to be his place of dwelling. It is the wide spread belief among our people that God Katharagama ensures the harvest of the people is plentiful and helps them in their times of needs and sorrow. People of all religious beliefs without exception devotedly and with great piety seek the blessings of God Katharagama.
God Katharagama resides in the hearts of all of us and is very close to all of us like our staple food rice.
“Raigam Deveni 1”, prepared form our indigenous varieties of rice and the film made regarding God Katharagama are so very compatible that it was the primary reason for introducing both to our public at the same occasion. No doubt, “Raigam Deveni 1”, being a “Samma Kammantha” in every sense of the word, will receive the blessings of God Katharagama.
Although there have been occasions when promotional advertising in Teledramas and films have proved to have improved their sales, this is the very first time a popular consumer item is directly contributing to a major cinema creation. It is a bonding for mutual benefit. This may be the beginning of products in the Fast Moving Consumer Goods (FMCG) category intervening to contribute to the development of the local cinema industry.
The production team of the cinema creation “Kadira Divya Raja” has arranged for a draw whereby a winner will be chosen to receive free passes to view this cinematic master piece on the occasion of the its Premier. This will be restricted to the customers of Raigam Deveni 1.
Anyone can enter this draw by purchasing a packet of Raigam Deveni 1 and sending the number given in the hand-bill by SMS to telephone no.070-7062 062. There will be a daily draw on week days and twelve chosen winners will receive two passes each to view “Kadira Divya Raja” free of charge. This will be the biggest draw in the history of the Sri Lankan cinema and the draw will be conducted throughout period the film will be screened.
The two lead roles of the “Kadira Divya Raja” film are played by Indian Actor Samar Varmani and Indian Actress Sonakshi Sing Raven. Apart from these two, many experienced and versatile local actors and actresses have contributed their acting talent to this cinema
creation.
It is also known that a beautiful young maiden living in the vicinity of Katharagama was taken in marriage by God Katharagama. The cinema creation in the name of Kadira Divya Raja relates the wondrous tale of love between this fair maiden and Lord Katharagama. In the history of the Sinhala cinema, this is the first time a tale relating to a God has been made in to cine-creation.
During the second century B.C., in the southern part of Sri Lanka lived a jungle tribe. Living in this tribe, Sudda Haami (Roshan Pilapitiya) and Ukku Ethani (Nilmini Thennakone) make regular offerings to God Katharagama to give them a child. Guided by a doe, they find a child, a female child, in the middle of the jungle. As she a gift from the jungle, she was aptly named Walli (Indian actress Sonakshi Sing Raven). With advent of time, Walli grew up to be a most beautiful maiden. She fell in love with an image in her heart but had never seen in real life.
This love inside her became so strong, she made an image of her beloved from the image engraved in her heart and with her friends, started venerating and making offerings to this image. Naradha Rishi (Jagath Chamila) who visiting her one day during her venerations, informs her that the personage she worships is no other that the most powerful God Skanda. Surprised beyond belief, she starts seeking details and information from Naradha Rishi regarding God Skanda.
Naradha Rishi starts relating to her, the story of the birth of Skanda Kumara.
During the period in the ancient times when the heavens were under the rule of Asura Tharaka (Wasantha Kumarawila), he was used to putting the Gods under indescribable torture. Maha Brahma (Sampatha Thennakone), the ruler of the worlds, announces that Tharaka Asura can be defeated only by a child of Shiva and Parvathie. Hearing this, Kamadeva (Dhananjaya Siriwardene) and his wife Rathee (Vinu Siriwardene) get together to bring about amatory feelings between Shiva and Parvatie. Skanda Kumara (Samer Varmani ) born from the union of Shiva and Parvatie, destroys the Asura Tharaka. In honour of this victory, the King of Gods Indra give his daughter Devayani (Nadeepa Ranasinghe) in marriage to Skanda.
From Naradha Rishi, Walli gets know that she is in love with a most powerful God who is already married and Walli is utterly grief stricken. Meanwhile Naradha Rishi during one of his journeys to the abode of the Gods informs God Skanda the news regarding Walli.
For a most entertaining and enthralling remainder of the story, visit your nearest film-hall and watch Kadira Divya Raja for the most unforgettable cinematic experience of your life!
Community.
As a true Sri Lankan business entrepreneur, the Chairman of the Raigam Group of Companies, Dr. Ravi Liyanage is directing his entrepreneurial strength towards the film industry at this moment in time by presenting as a relief to the long –suffering local cinema
audiences, “Kadira Divya Raja”, the creative result of Poet Laureate Professor Sunil Ariyarathna.
In the annals of celestial mythology, the only instance of a God marrying a human daughter is only regarding God Katharagama. The beauty who loved God Katharagama from her childhood days and by the virtue of her pure love, which made God Katharagama come to Katharagama and marry her, was a maiden who grew up among the “Vedda” Community. Their love story is indeed a most colorful one.
You can see in this film the marriage between God Shiva and Parvathie, the birth of Prince Skanda, the defeat of the Asuras, the friendship between Prince Skanda and Dutugemunu, the beginnings of the Katharagama Devale and the meeting of God Ganadevi and a number of very enjoyable stories some of which you may have never heard of.
The entrepreneurial strength of the Kingdom of Raigam was harnessed for this benign project with the objective of improving the Raigam Deveni Batha to be “Raigam Deveni 1” 1, brand names that suit the theme of the film so very well, almost as a holy, merit-giving task of the Chairman.
Raigam Deveni Batha has been in the market for ten years, satisfying its loyal customers and receiving highest accolades. It also is a very special victory that no competitive product has appeared on the markets to rival it in superiority during its tenure as number one in the past ten years. Made only from 100% rice flour, from its inception, Raigam Deveni Batha has, on its outer wrapping, given a very clear challenge; that is, if anyone proves there is only 100% rice flour in, Raigam Deveni Batha, that person will be given a gift of One Million Sri Lankan Rupees. It is the promise to safe guard the trust of the consumer.
“Batha” is our sacred food. Second only to rice, Raigam Deveni Batha, is an excellent food made from 100% indigenous rice, in the style of noodles, to suit the present trend.
It is our privilege and pleasure to announce that this very special occasion is also being used to introduce to the market, Raigam Deveni 1, a result of the non-stop endeavor of the Raigam Research and Development Team, which is the resultant new product of the improved Raigam Deveni Batha. With this, Raigam Deveni 1 made from well-known white, red and rose Kekulu rice, a series of special new “Raigam Deveni 1” products from our traditional rice varieties and Bhasmatie rice, will be added to market place.
It has been named “Raigam Deveni” simply became it is second only to “bath”.
Further, it is indeed a pleasure to introduce to the market the product that satisfied customers under the name Deveni Batha, made 100% from rice and celebrating its’ 10th birth anniversary, in its new brand name “Raigam Deveni 1”. Imbibed in the first part of its name “Deveni” to mean “second only to bath” and the numeral “1” to mean number one in the Sri Lankan market and also to denote the one and only rice noodle available in the local market, it is our belief that consumers will find this product even more attractive.
“Raigam Deveni 1” is made 100% from the golden harvest of our rice. Our rice farmers cultivate rice and bring in the harvest in devout veneration. “Raigam Deveni 1” is a force and a blessing to these cultivators.
In many countries, God Katharagama is venerated and offerings made along with God Shiva and God Vishnu and people strive to receive their blessings. God Katharagama is very special to us in many ways. According to ancient chronicles, descending from his celestial abode, God Katharagama chose the village of Katharagama in Sri Lanka to be his place of dwelling. It is the wide spread belief among our people that God Katharagama ensures the harvest of the people is plentiful and helps them in their times of needs and sorrow. People of all religious beliefs without exception devotedly and with great piety seek the blessings of God Katharagama.
God Katharagama resides in the hearts of all of us and is very close to all of us like our staple food rice.
“Raigam Deveni 1”, prepared form our indigenous varieties of rice and the film made regarding God Katharagama are so very compatible that it was the primary reason for introducing both to our public at the same occasion. No doubt, “Raigam Deveni 1”, being a “Samma Kammantha” in every sense of the word, will receive the blessings of God Katharagama.
Although there have been occasions when promotional advertising in Teledramas and films have proved to have improved their sales, this is the very first time a popular consumer item is directly contributing to a major cinema creation. It is a bonding for mutual benefit. This may be the beginning of products in the Fast Moving Consumer Goods (FMCG) category intervening to contribute to the development of the local cinema industry.
The production team of the cinema creation “Kadira Divya Raja” has arranged for a draw whereby a winner will be chosen to receive free passes to view this cinematic master piece on the occasion of the its Premier. This will be restricted to the customers of Raigam Deveni 1.
Anyone can enter this draw by purchasing a packet of Raigam Deveni 1 and sending the number given in the hand-bill by SMS to telephone no.070-7062 062. There will be a daily draw on week days and twelve chosen winners will receive two passes each to view “Kadira Divya Raja” free of charge. This will be the biggest draw in the history of the Sri Lankan cinema and the draw will be conducted throughout period the film will be screened.
The two lead roles of the “Kadira Divya Raja” film are played by Indian Actor Samar Varmani and Indian Actress Sonakshi Sing Raven. Apart from these two, many experienced and versatile local actors and actresses have contributed their acting talent to this cinema
creation.
Synopsis of the film
The God Katharagama, also known as Kadira Deva Raja, is the most venerated God of all the major communities in Sri Lanka. God Katharagama is reputed to be the only deity to have visited Sri Lanka.
The God Katharagama, also known as Kadira Deva Raja, is the most venerated God of all the major communities in Sri Lanka. God Katharagama is reputed to be the only deity to have visited Sri Lanka.
It is also known that a beautiful young maiden living in the vicinity of Katharagama was taken in marriage by God Katharagama. The cinema creation in the name of Kadira Divya Raja relates the wondrous tale of love between this fair maiden and Lord Katharagama. In the history of the Sinhala cinema, this is the first time a tale relating to a God has been made in to cine-creation.
During the second century B.C., in the southern part of Sri Lanka lived a jungle tribe. Living in this tribe, Sudda Haami (Roshan Pilapitiya) and Ukku Ethani (Nilmini Thennakone) make regular offerings to God Katharagama to give them a child. Guided by a doe, they find a child, a female child, in the middle of the jungle. As she a gift from the jungle, she was aptly named Walli (Indian actress Sonakshi Sing Raven). With advent of time, Walli grew up to be a most beautiful maiden. She fell in love with an image in her heart but had never seen in real life.
This love inside her became so strong, she made an image of her beloved from the image engraved in her heart and with her friends, started venerating and making offerings to this image. Naradha Rishi (Jagath Chamila) who visiting her one day during her venerations, informs her that the personage she worships is no other that the most powerful God Skanda. Surprised beyond belief, she starts seeking details and information from Naradha Rishi regarding God Skanda.
Naradha Rishi starts relating to her, the story of the birth of Skanda Kumara.
During the period in the ancient times when the heavens were under the rule of Asura Tharaka (Wasantha Kumarawila), he was used to putting the Gods under indescribable torture. Maha Brahma (Sampatha Thennakone), the ruler of the worlds, announces that Tharaka Asura can be defeated only by a child of Shiva and Parvathie. Hearing this, Kamadeva (Dhananjaya Siriwardene) and his wife Rathee (Vinu Siriwardene) get together to bring about amatory feelings between Shiva and Parvatie. Skanda Kumara (Samer Varmani ) born from the union of Shiva and Parvatie, destroys the Asura Tharaka. In honour of this victory, the King of Gods Indra give his daughter Devayani (Nadeepa Ranasinghe) in marriage to Skanda.
From Naradha Rishi, Walli gets know that she is in love with a most powerful God who is already married and Walli is utterly grief stricken. Meanwhile Naradha Rishi during one of his journeys to the abode of the Gods informs God Skanda the news regarding Walli.
For a most entertaining and enthralling remainder of the story, visit your nearest film-hall and watch Kadira Divya Raja for the most unforgettable cinematic experience of your life!
