Softlogic Life hosts Investor Forum 2026, unveils "Health for Life" initiative

Softlogic Life Insurance PLC convened its Investor Forum 2026 under the theme "Big Moves, Big Impact," bringing together Sri Lanka’s investment community to showcase the company’s performance, strategic priorities, and growth outlook.

During the forum, the company highlighted the strength of its resilient business model, driven by disciplined execution, a diversified product portfolio, and a robust multi-channel distribution network.

A key focus of the event was sustainability, with Softlogic Life reaffirming its commitment to responsible governance, long-term value creation, and customer-centric solutions that promote financial inclusion and resilience. The company also showcased its ongoing investments in technology and digital transformation, emphasizing advancements in IT infrastructure, data analytics, and digital platforms as critical enablers of operational efficiency, scalability, and enhanced customer experience.

Softlogic Life surpassed Rs. 40 billion in Gross Written Premiums (GWP) in 2025, recording the highest absolute growth in Sri Lanka’s life insurance industry. The company continued its strong momentum into 2026, achieving Rs. 12.3 billion in GWP during the first quarter, representing a 37% year-on-year increase.

Iftikar Ahamed, Managing Director of Softlogic Life, said:“We are heading into what some are calling a ‘Silver Tsunami’—a fundamental shift in how Sri Lanka ages, how people experience health, and what protection must look like to remain meaningful. People are living longer, and healthcare costs continue to rise. The Investor Forum gave us the opportunity to place these issues at the centre of a serious national conversation. Our commitment is to lead the evolution of healthcare protection in Sri Lanka by building the solutions, partnerships, and platforms that give people genuine confidence to live fully and plan ambitiously at every stage of life.”

As part of the forum, Softlogic Life introduced Health for Life, a first-of-its-kind healthcare protection feature in Sri Lanka designed to eliminate one of the most significant limitations of traditional health insurance—coverage expiry. Unlike conventional health policies that lapse at a predefined age, Health for Life offers continuous coverage with no age limit, ensuring customers remain protected throughout their later years when healthcare support is often needed most.

The event also marked the official launch of a new commercial featuring legendary cricketer Wasim Akram and Wild Cookbook. The campaign reinforces Softlogic Life’s commitment to empowering individuals to pursue their passions and “good sicknesses” without age-related limitations, backed by the assurance that their health will be protected for life through Health for Life.