Popular ITV shows such as Coronation Street, Emmerdale, I'm a Celebrity and Love Island will remain free to watch until at least 2034 following its sale to Sky.
The £1.6bn deal to buy ITV's media and entertainment divisions is one of the biggest takeovers in British media history. The companies say it will create a strong rival to global streaming giants.
Sky chief executive Dana Strong told the BBC that ITV's programmes would remain free-to-air at least until its public service licence obligations expire in 2034.
Some Sky sports coverage would be made available to watch for free on ITV, Strong added.
The sale includes ITV's broadcast channels and its ITVX streaming service. However, ITV's studio arm, which makes programmes such as Love Island and I'm a Celebrity, is not included in the deal.
The takeover means Sky will get access to millions more viewers, as well as scale and prominence on a free-to-air platform.
Strong told the BBC: "If viewers still love Coronation Street in 10 years' time, and I imagine they will, then we'll be negotiating with ITV Studios to make sure that ITV remains the home of Coronation Street, and we would love for it to remain free to air."
She added: "It's really hard to predict 10 years away, though, so we've got a five-year deal for all of the content that consumers love, and we'll start renegotiating those deals closer to the time," she added.
-BBC
The £1.6bn deal to buy ITV's media and entertainment divisions is one of the biggest takeovers in British media history. The companies say it will create a strong rival to global streaming giants.
Sky chief executive Dana Strong told the BBC that ITV's programmes would remain free-to-air at least until its public service licence obligations expire in 2034.
Some Sky sports coverage would be made available to watch for free on ITV, Strong added.
The sale includes ITV's broadcast channels and its ITVX streaming service. However, ITV's studio arm, which makes programmes such as Love Island and I'm a Celebrity, is not included in the deal.
The takeover means Sky will get access to millions more viewers, as well as scale and prominence on a free-to-air platform.
Strong told the BBC: "If viewers still love Coronation Street in 10 years' time, and I imagine they will, then we'll be negotiating with ITV Studios to make sure that ITV remains the home of Coronation Street, and we would love for it to remain free to air."
She added: "It's really hard to predict 10 years away, though, so we've got a five-year deal for all of the content that consumers love, and we'll start renegotiating those deals closer to the time," she added.
-BBC
