Perituza hosts AI workshop for Lanka’s PR and Ad agencies

Perituza, a Texas-based AI and application development consultancy firm, recently hosted an exclusive executive breakfast session titled "Applying AI in Agency Workflows" for senior leaders from Sri Lanka's public relations, communications, advertising, marketing and digital sectors.

The informative session formed part of Perituza's ongoing efforts to introduce practical AI capabilities, workflow automation solutions and digital transformation opportunities to organizations across the region.

The initiative was supported by Solutions Ground in its capacity as a strategic business advisory and stakeholder engagement partner, helping convene senior leaders from across Sri Lanka's communications, marketing and agency sectors to facilitate dialogue around the opportunities and implications of AI for the industry.

As client expectations continue to evolve, agencies are increasingly being asked to provide services that extend beyond traditional communications, marketing and creative execution. Organizations today are looking for support in areas such as workflow automation, AI implementation, data intelligence, analytics, customer-facing digital experiences and business process optimization. Perituza believes this presents a significant opportunity for agencies to expand their service offerings, unlock new revenue streams and strengthen client relationships without necessarily building large technology teams internally.

Key speakers at the event included Perituza Co-CEO & General Manager–APAC Yuka LaTulippe, Supervisor – Application Development Anuradha Rathanayake and Supervisor – Application Development Shyam Prasath. LaTulippe shared insights into global AI adoption trends, digital transformation opportunities and the evolving role of agencies in an increasingly technology-driven business environment.

She also outlined how agencies can position themselves to capitalize on growing demand for AI solutions, workflow automation, data services and custom digital platforms.

Rathanayake demonstrated the rapid development of a social media monitoring platform using AI-assisted "vibe coding" techniques, showcasing how organizations can build practical business tools in a fraction of traditional development timelines.

Additionally, Prasath showcased the creation of a marketing analytics dashboard using AI-powered development tools, highlighting how organizations can consolidate and visualize business data to support better decision-making.

Yuka LaTulippe stated, “Perituza's goal is to help agencies and organizations move from curiosity about AI to practical implementation and measurable business value. Through our agency collaboration model, Perituza works alongside agencies as a strategic technology partner, helping them deliver AI solutions, workflow automation, custom applications, data services and digital transformation projects to their clients.”