David Pieris Group launches 'Social Empowerment Drive' in Batticaloa

Reinforcing its longstanding commitment to community development and inclusive social progress, the David Pieris Group launched its Social Empowerment Drive in Batticaloa, a comprehensive five-day community outreach initiative, on 15 July 2026.

David Pieris, Founder and President of the David Pieris Group of Companies, opened the David Pieris Group Social Empowerment Drive at the DPMC land on Trincomalee Road, Batticaloa. Senior management from the David Pieris Group attended the opening ceremony.

The programme, which is being held from 15 to 19 July 2026, is centred at the David Pieris Motor Company (DPMC) land on Trincomalee Road, Batticaloa, with selected activities taking place at other locations across the city.

Designed as a holistic community empowerment initiative, the programme brought together a diverse range of activities aimed at supporting entrepreneurship, enhancing road safety awareness, promoting vocational and technical skills, providing school and university assistance programmes, empowering women and youth, and strengthening community engagement.

One of the key attractions of the programme was the five-day Trade Fair, which was held from 15 to 19 July at the DPMC land. Visitors had the opportunity to explore products, services, live demonstrations, interactive experiences and exclusive promotional offers from several companies of the David Pieris Group, including David Pieris Motor Company, Assetline Finance PLC, David Pieris Automobiles, David Pieris e-Mobility, David Pieris Solar Energy, David Pieris Logistics, Assetline Insurance Brokers and David Pieris Leisure.

A key highlight of the Social Empowerment Drive and its five-day Trade Fair was its strong commitment to sustainability.

In the event of a disruption to the main power grid, standby electricity was supplied through a battery backup system powered by David Pieris Solar, demonstrating the Group's commitment to renewable energy and environmentally responsible practices.

On the opening day, a Beauty and Personal Care Skills Development Programme for Women was conducted at the DPMC land to empower women by providing practical knowledge and skills in the beauty and personal care industry while encouraging self-employment opportunities.

An Entrepreneurship Development Programme was also conducted at the East Lagoon Hotel on 15 July 2026, providing aspiring entrepreneurs and small business owners with valuable knowledge and practical guidance to strengthen and expand their businesses.

Today's programme continued with a Traffic Awareness Programme in front of the DPMC land on Trincomalee Road, aimed at educating students on responsible road behaviour and safe commuting practices.

July 18 was celebrated as Bajaj Day, featuring two specialised programmes at the DPMC premises. A Traffic Awareness Programme for Three-Wheeler Drivers focused on promoting safer driving practices and responsible road use, while the Local Garage Training Programme provided technical knowledge and practical guidance to independent garage owners and technicians, enabling them to enhance their professional skills and service standards.

The final day of the programme, 19 July, features a Cricket Tournament at the Sivananda School Ground, New Kalmunai Road, Kallady, and a Football Tournament at the VC Ground, Valachchenai, promoting sportsmanship, teamwork and community participation. Simultaneously, a Mechanical Training Programme for DPMC Service Dealers is being conducted at the DPMC land to further strengthen the technical competencies of the company's service network.

In addition to the above programmes, a School Development Programme, a University Internship Empowerment Programme, a Scholarship Programme for selected school students, a Vehicle Emission Testing and Inspection Programme (for Bajaj & KTM vehicles), and a Green Climate Action Programme are also being conducted during this period.

The Social Empowerment Drive reflects the David Pieris Group's vision of creating sustainable value beyond business by investing in people, skills and communities.

Following its launch in Batticaloa, the David Pieris Group plans to continue the Social Empowerment Drive across the country, extending its impact to communities in different regions of Sri Lanka.

Through this islandwide initiative, the David Pieris Group continues to create sustainable value beyond business by investing in people, skills and communities, while contributing to the long-term social and economic development of Sri Lanka.