Sri Lanka reaffirmed its position as a premier destination for boutique and luxury tourism at the B2B Luxury Connect Sri Lanka 2026, held at Monarch Imperial.

Organised for the seventh consecutive year by Boutiques in Sri Lanka, the event brought together more than 300 boutique hotel properties, along with international travel agents, hoteliers, and industry stakeholders, in a celebration of Sri Lanka’s growing luxury tourism sector.

International confidence in Sri Lanka’s luxury tourism offering was evident, with travel agents from England, Belgium, Dubai, Russia, the USA, and several other countries in attendance. Their participation was described by the Deputy Minister as a strategic driver for industry growth, helping position Sri Lanka prominently on the global map for discerning travellers.

Delivering the keynote address, Prof. Ruwan Ranasinghe, Deputy Minister of Tourism, emphasised the importance of the boutique and luxury segment in shaping Sri Lanka’s tourism future. He noted that this sector represents not only exclusivity and charm, but also attracts high-yield travellers who contribute significantly to the economy.

This year’s event featured a distinct Sri Lankan cultural touch, with traditional food, beverages, and entertainment woven into the programme.

The atmosphere reflected the island’s heritage while showcasing its modern hospitality standards. The participation of a wide range of professionals, hotel owners, and tourism stakeholders further strengthened the event’s significance as a platform for collaboration and innovation.

“B2B Luxury Connect Sri Lanka 2026 continues to serve as a transformative platform, connecting boutique hoteliers with international buyers and reinforcing Sri Lanka’s position as an emerging global luxury tourism hub,” said Druvi Gunasekera is the founder of Boutiques in Sri Lanka and the creator of the annual B2B Luxury Connect.