Manchester United will look at the potential of a naming rights deal for the 'new' Old Trafford as part of their "sanity, not vanity" approach to the £2bn stadium plans.

United's New Stadium Development chief executive, Collette Roche, confirmed the intention at the unveiling of a draft masterplan for the wider Old Trafford area.

It is estimated the 370-acre development will create 48,000 jobs and 15,000 new homes, with the 100,000-capacity stadium 350 yards from their current home on land the club confirmed they acquired last month.

For the first time, the plans highlighted exactly where the stadium will be, although the 'circus tent' design unveiled by minority owner Sir Jim Ratcliffe in March 2025 was missing.

Roche insisted the plans were not set in stone and that the club would be speaking to designers Foster and Partners and also consulting with fans about the exact designs over the next few months in the hope there would be "something to share" with supporters either at the end of 2026 or early 2027.

She also said that while no decisions had been made over funding for a project initially estimated to cost £2bn with the potential to rise further, particular attention is being paid to maximising revenue. United are more than £1.3bn in debt because of a combination of legacy costs incurred by the Glazer takeover in 2005, a revolving credit limit and outstanding transfer payments,

That is why a naming rights deal - such as those agreed by Arsenal with Emirates and Manchester City with Etihad for their new stadiums - is probable.

"We've been really clear from the onset, this needs to be a sanity project, not a vanity project," said Roche.

-BBC