HIRU MEDIA NETWORK CELEBRATES 27TH ANNIVERSARY

Hiru, a prominent media brand that has significantly impacted Sri Lankan media history, is proudly celebrating its 27th anniversary today (1).

Hiru entered the electronic media landscape on July 1, 1998, marking a new milestone for the nation's media industry.

Known for its ethos of "seeing everything, being everywhere," Hiru quickly surpassed traditional media practices to become the top choice among the public.

From its inception, Hiru FM leveraged clear STEREO sound technology to establish its dominance.

Hiru TV followed suit, becoming the country's first television channel powered by FULL HD technology, offering wide island-wide coverage with clear HD visuals.

The Hiru Media Network boasts South Asia's best high-tech outdoor broadcasting studio and the Hiru LIFE STUDIO complex, equipped with the latest cameras and advanced technology.

Hiru also places a special emphasis on fostering religious awareness, evidenced by its impactful programmes such as Hiru Shakyasinghe Mangalya, Hiru Uttama Dhathu Pandana, Shasanavatarana, and Shraddha Bhiwandana, dedicated to the perpetuation of religion.

As a leader in entertainment within Sri Lankan television history, Hiru has significantly contributed to the advancement of the local film industry.

This commitment culminated in the inauguration of the HIRU GOLDEN FILM AWARDS, an event organised with the participation of popular Bollywood stars and local artists. Hiru has also revolutionised reality television in Sri Lanka, taking it to a new level by introducing international standard reality programming through "Hiru Star."

Upholding the public's right to truthful information, Hiru consistently delivers accurate and reliable news through three major broadcasts from a modern news studio equipped with high-tech robotic cameras and advanced AR animation technology.

The network has been consistently recognised as the country's best and most popular news provider at leading award ceremonies, reaffirming Hiru NEWS's position as a top news brand.

Under the leadership of its Chairman, Raynor Silva, the Hiru Media Network, which owns the country's leading television, radio, and numerous powerful social media channels, has completed 27 years of its distinguished journey.

Hiru acknowledges its listeners and viewers as the true owners and most valuable asset of the indelible golden mark it has left on Sri Lankan media over these 27 years.