Male players following Osaka's lead on Wimbledon's fashion runway

It is not just Naomi Osaka and her "Kill Bill" walk-on kimono that have turned heads at Wimbledon. Novak Djokovic and Taylor Fritz's attire has also caught the eye at the All England Club as the male players and their sponsors seize their moment too.

Djokovic ​has been coming onto court wearing a personalised Lacoste blazer and shorts, while Fritz is wearing a white cotton Hugo Boss jacket, long pants and a white silk ‌scarf.

"This is the first tournament where the guys are really stepping it up, which is fun to see," Joelle Michaeloff, chief creative officer at Wilson sports brand, told Reuters, saying it highlighted a growing trend among male players to use clothing as a form of self-expression.

“They’re seeing what’s going on right now and ... looking back at these iconic moments in Wimbledon history," said Michaeloff, who works with clients including Australian fifth seed Alex de Minaur and Ukrainian 12th seed Marta Kostyuk.

While it is the only Grand Slam requiring players to wear all white, limiting the colourful creations worn at the other majors, Wimbledon has ​been the stage for many fashion moments including the white bodysuit created by British designer Ted Tinling in 1985 and Swiss maestro Roger Federer's jacket in ⁠2007.

-Reuters