New Media Solutions wins Gold, 2 Silvers at Dragons of Sri Lanka
New Media Solutions (Pvt) Ltd has been recognised at the Dragons of Sri Lanka 2026, taking home a Gold Award in the Marketing Discipline category for Softlogic Life Insurance PLC’s Health Score campaign and two Silver Awards in Public Relations and Content Creation for Unilever Sri Lanka / Closeup’s Break the Barriers campaign.The Health Score campaign for Softlogic Life Insurance PLC focused on encouraging greater awareness around health and wellbeing through a consumer-focused approach to healthier living. International cricket legend Jonty Rhodes was a key part of the campaign, bringing his strong association with fitness and an active lifestyle to the initiative and helping the campaign connect with a wider audience.For Unilever Sri Lanka and Closeup, New Media Solutions led the public relations and content creation work for Break the Barriers, a campaign that invited Sri Lankans to share personal experiences of overcoming barriers for love. Conducted in Sinhala, Tamil and English, the campaign received more than 1,000 submissions, covering experiences around distance, language, family expectations, cultural differences, disability and fear.From these, 100 stories were selected for publication in Sri Lanka’s first crowdsourced love story book, with selected stories also reproduced in Braille.The campaign used reading and writing communities, social media creators, podcasts, short-form video, youth outreach and contributions from established writers to encourage participation. New Media Solutions also managed the public relations surrounding the book’s publication and launch at Waters Edge, Battaramulla, securing more than 100 earned media placements across online, print, radio and television in Sinhala, Tamil and English. The campaign was recognised with Silver Awards in both the Public Relations and Content Creation categories.Nilupa Liyanage, Managing Director, said, “Winning one Gold and two Silver Awards across two client campaigns is a strong reflection of the breadth of work delivered by our teams. We are grateful to Softlogic Life Insurance PLC, Unilever Sri Lanka and Closeup for their trust and partnership in bringing these campaigns to life.”Head of Digital and Operations Kavindu Wijesekara said, “The content strategy was designed around participation. We worked with different communities, creators and formats because each audience needed a relevant way to engage with the campaign. Every piece of content had a clear role in encouraging people to contribute.”Manager – Client Servicing, Banura Abeywickrema, added, “The success of both campaigns came from close collaboration with our clients, partners and teams. We are grateful to all our clients for their continued trust and to everyone who contributed to bringing these campaigns from strategy through to execution, with each team playing an important role in delivering the final work.”Picture: Kisura Senanayake, Banura Abeywickrema (Manager, client service), Kavindu Wijesekara (Head of digital and operations), Tumal Ranaweera
