Sri Lanka Insurance Corporation conducts nationwide road safety awareness campaign in Borella

Sri Lanka Insurance Corporation General Ltd. (SLICGL) successfully conducted a nationwide road safety awareness campaign on 18 May in Borella, as part of National Road Safety Week 2026.

Road safety has become a pressing national concern in Sri Lanka, with unsafe driving practices, speeding, distracted driving, and negligence by both motorists and pedestrians contributing to rising accidents and fatalities.

In 2025, Sri Lanka’s roads claimed 2,732 lives, with pedestrians and motorcyclists bearing the greatest toll. Although statistics show some improvement compared to 2024, the rising scale of loss in recent years continues to impose heavy economic costs, making road safety a critical national priority.

The Borella event was part of a wider year-round programme that SLICGL has steadily expanded across the island, mobilising partners, communities, and road users on multiple fronts.

As Sri Lanka’s market leader in motor insurance through its flagship Motor Plus cover, SLICGL firmly believes road safety is central to its responsibility towards policyholders and the wider public.

Organised as a corporate social responsibility initiative by SLICGL, together with Ran FM as co-host, the campaign emphasized road safety as a shared responsibility, requiring vigilance and respect from every individual using the roads.

Participants included motorists, school children, pedestrians, and public transport users, who were educated on vital safety messages through interactive awareness activities, educational engagement, and a public communication programme.

Pedestrians were urged to use designated crossings, follow traffic signals, and remain attentive when navigating roads. Special emphasis was placed on educating school children and elderly pedestrians, who represent some of the most vulnerable groups in traffic environments.

Notably, SLICGL’s “I Am a Safe Driver” campaign has mobilised thousands of school transport operators in every district to promote responsible driving practices and child safety, with a particular focus on school transport safety. The initiative also distributed educational materials, safety stickers, and vehicle tags to strengthen daily compliance among road users.

Through these combined awareness and accountability efforts, SLICGL positions itself not only as Sri Lanka’s leading insurer but also as a proactive partner in safeguarding lives on the country’s roads.