Celeste represents Sri Lanka at Asia Marketing Federation Awards

Celeste, Sri Lanka’s fastest-growing on-demand digital supermarket, which was named the Country Winner in two key categories by the Sri Lanka Institute of Marketing (SLIM), was selected to represent Sri Lanka at the Asia Marketing Federation (AMF) Awards 2025, which were recently held in China.

The judging for the Asian regional awards has now concluded, and Celeste is currently awaiting the official announcement of the final winners.

The national titles were awarded to Janik Jayasuriya, Founder and Managing Director of Celeste, under the categories of Youth Marketer of the Year and Netizen Digital Marketer of the Year. These recognitions were the result of a multi-phase evaluation process led by SLIM, and they reflect the company’s exceptional use of digital strategy, youth-led innovation, and marketing effectiveness in transforming Sri Lanka’s retail landscape.

SLIM President Prof. (Dr.) Dewasiri N. Jayantha stated, "Celeste’s journey reflects the incredible potential of Sri Lankan enterprises to innovate and lead in the digital space. Their success is a testament to the vibrant spirit driving Sri Lanka’s business landscape, and we look forward to seeing even greater achievements ahead."

Celeste was founded at the height of the COVID-19 pandemic, emerging as a tech-driven solution to an urgent consumer need for safe, fast and reliable delivery of groceries and essentials. Since its launch, the company has scaled rapidly in Colombo and its immediate suburbs, operating 24/7 via aggregator platforms such as UberEats, PickMe Market, and its own channels. Today, it stands as a benchmark for customer-centric digital retail in Sri Lanka.

Celeste’s campaign and submissions to both the SLIM and AMF platforms were supported by Cyaniq, who served as the brand’s go-to-market consultants.

Janik Jayasuriya commented, “Representing Sri Lanka at the AMF Awards in China has been a humbling experience. It’s a validation of the vision and values we built Celeste on, and a proud moment for the entire team that has worked tirelessly to deliver a superior service to our customers.”